Five Secrets For Generating More Creative Business Ideas

business ideas

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In the business startup world, individuals can become legends with just one big idea. However, it takes many smaller creative business ideas to arrive at one big idea.

Instead of waiting for a single creative moment, generate ideas as often as you can. Here are five tips to help you maintain a creative idea-generating mode.

Think Like a Creator

Artists get ongoing inspiration from being around the work of other artists. Artist colonies and retreats are built around a model where artists create but also actively give and receive feedback from other artists. You don’t need to be an artist to learn to think creatively; just get used to thinking like a creator. Begin by creating a short list of ideas, and have co-workers and associates do the same during a brown bag business lunch or an informal business setting. Then have participants look at each other’s ideas and evaluate them. The exposure to new possibilities opens your mind to create new business ideas of your own.

Encourage Dissent

Promoting dissent or criticism in a business setting sounds counterintuitive. The best artists are open to constructive criticism because it helps them improve their work. Likewise, dissent in a business setting doesn’t mean going against company goals and objectives; instead, it is a process by which a company can distinguish itself from the competition. Creativity flourishes in a collaborative work setting where everyone is encouraged to voice his or her opinion about a given idea. On the other hand, groupthink kills creativity. The diversity of opinion during the development stage helps move the creative process along by helping creators see their products from multiple points of view.

Vets Can Be Creative, Too

Many people believe that the startup world is dominated by people in their 20s. In actuality, the average venture-backed startup leader is close to 40, with experience picked up in a variety of business backgrounds. Although younger people tend to have more abstract flashes of genius, older people have more knowledge based on their experience. Product development is about offering solutions to problems. Consider diverse points of view to find out what works best. You’re never too old to come up with original and valuable ideas, so don’t hesitate to speak up, even if you’re older than most of your team members. Your insight could lead to features that set the product apart from the competition.

Procrastination Can Be Good

get your ideas straight

Getting an early jump-start on projects is generally assumed to be a good thing, but some research indicates that people who wait until the last minute actually generate more creative and original ideas than people who consistently deliver ahead of time. There is, of course, a happy medium between meeting deadlines early with no creative results and cutting short your ideation time because you’re waiting until the last minute. The right spot is allowing yourself to feel the right amount of time pressure to motivate yourself to come up with your most creative ideas.

Work in an Open Space

Small windowless spaces, low ceilings and dim lighting are uninspiring, limiting creative thought and expression. Look for an open space where you can sit comfortably and concentrate on ideas without interruption. Avoid predictability in your routine; break up your workday by going to a cafe or by sitting in an outdoor workspace for a while. Whenever possible, take an idea-generating walk alone or with team members. Keep a voice recorder on while you walk so that you don’t have to wait until you get back to the office to write down your thoughts.

credit: Investopedia

 

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